Liora · Privacy
Privacy, and what this site does not collect
Two separate things share this page. The first is what this website does with a visit, which is almost nothing. The second is what the practice does with your medical record, which is governed by HIPAA and is the part that matters.
The Website
What a visit here leaves behind
No forms
There is nothing on this site to fill in. No contact form, no account, no newsletter box, no patient portal. Booking happens on Zocdoc and messages arrive by telephone or email, both of which leave this site entirely.
No cookies
No cookies are set, nothing is written to your browser’s storage, and there is no consent banner because there is nothing to consent to.
No analytics
No Google Analytics, no Meta pixel, no advertising tag, no session recording. Nobody is counting you, and no third party is told you were here.
Server logs
The server that hosts these pages keeps ordinary request logs — the address a request came from, the page asked for, the time — as every web server does. They are used to keep the site running, not to build a picture of you.
Typefaces
The two typefaces are served by Google Fonts, which means Google sees the request your browser makes for them. Nothing about which page you are reading is sent with it.
One third-party widget
The payment plans page loads Cherry’s financing widget, which is Cherry’s own code and subject to Cherry’s privacy policy. It is the only page that loads anything from outside.
Email & Messages
What not to send us
Ordinary email and social media messages are not secure, and a photograph of a rash sent over Instagram is a medical record travelling through a company that has no obligation to you. Use them to ask for an appointment or a callback, not to describe a symptom or send an image.
Anything clinical belongs on the telephone or in the room. Call 212.433.GLOW and the office will take it from there. If you do send clinical detail by email, it is treated as part of your record and protected like the rest of it — but the trip it took to reach us was not protected, and that part cannot be undone.
HIPAA
Your rights over your own record
These are federal rights under the HIPAA Privacy Rule (45 CFR 164.520–528). They belong to you at every medical practice in the country, this one included. Ask the office for a paper copy of the practice’s full Notice of Privacy Practices — you are entitled to one.
See it and copy it
You may inspect your record and get a copy, electronically if that is how it is kept. The practice may charge a reasonable, cost-based fee for the copying itself.
Correct it
If something in it is wrong or incomplete, you may ask in writing for an amendment. A refusal has to be explained in writing, and your statement of disagreement goes in the record.
Know where it went
You may ask for an accounting of disclosures — who was given your information, when, and why — for the six years before the request.
Ask us to hold back
You may request a restriction on how your information is used or shared. One restriction cannot be refused: if you pay out of pocket in full for a service, you may insist it is not disclosed to your health plan.
Be reached your way
You may ask that we contact you at a particular number or address, or that we not leave messages, and we will accommodate reasonable requests without asking why.
Be told if it leaks
If your unsecured information is breached, you have the right to be notified.
Say no to marketing
Your information is not sold, and it is not used for marketing or for fundraising without your written authorisation. Most authorisations can be revoked in writing at any time.
Complain
You may complain to the practice, or directly to the federal government, and nothing about your care changes because you did. Neither route costs you anything.
Complaints
Two places to take one
The practice
Liora Dermatology & Aesthetics
110 E 60th Street, Suite 800
New
York, NY 10022
212.433.GLOW
hello@lioradermatology.com
Office for Civil Rights
U.S. Department of Health & Human Services, which enforces the Privacy
Rule.
hhs.gov/hipaa/filing-a-complaint
1-800-368-1019
No retaliation
Complaining is a protected act. You cannot be refused care, charged more or treated differently for having done it.