Liora · Men’s Care
Dermatology for men
Men make up a minority of dermatology appointments and a majority of late skin cancer diagnoses. The treatments are the same ones; what differs is which concerns actually bring men in, and how a result should read when it is finished.
Nobody should be able to name it
The complaint about cosmetic work on men is always the same: it is visible. Too much in the forehead, too much in the lip, a face that has been worked on rather than one that has been looked after.
That is a dosing and placement problem, not an argument against treatment. A man’s brow is stronger and sits lower, the skin is thicker, and the muscle takes more to move — which means the units, the depth and the injection points are all different. Treated as a smaller version of a woman’s face, it goes wrong in exactly the way everyone recognises.

What Men Come In For
Nine reasons, in rough order
Hair loss
The most common reason men come in, and the one where arriving earlier changes the most. Treatment holds on to the hair you still have far more reliably than it brings back what has gone, which is an argument for the first appointment rather than the fifth year.
Skin cancer checks
Melanoma death rates are highest in men over fifty, and part of the reason is anatomical: the common sites — the back, the shoulders, the scalp — are the ones nobody can check on themselves. Fifteen minutes, once a year.
Razor bumps
Pseudofolliculitis barbae: the ingrown hairs and bumps that follow shaving coarse or curly hair, and the pigment they leave behind. Treatable, and often with a change of technique rather than a prescription.
Acne, including on the back
Chest and back acne responds to different treatment than the face, and is routinely under-treated because it is out of sight.
Redness and rosacea
Frequently put down to weather, sport or drinking, and frequently rosacea. It does not resolve on its own and it does respond to treatment.
Excessive sweating
Hyperhidrosis of the underarms, palms and scalp, treated when antiperspirant has stopped being the answer.
Botox, read differently
Fewer units and different placement. The brow is stronger and the aim is to soften a line while leaving the face its movement — a forehead that cannot move is the tell.
Jaw and neck definition
Energy-based tightening along the jawline, which is where loss of firmness shows first in men.
Laser hair reduction
Back, chest, shoulders and neckline, including the beard line where ingrown hairs keep recurring.
The One To Book
If you only come once
Make it the skin check. Fifteen minutes, once a year, and it is the only appointment that finds the thing you could not have seen yourself.
Simplified Billing
We accept almost all major insurance plans, and cash pay
Don’t see your plan? Call or message us and we will look into it for you. Cosmetic treatment can be paid over time through CareCredit or Cherry.